Color Wow



Color Wow Root Cover Up, a line of color care hair products intent on preserving the life and look of color-treated hair. Cover up dreaded roots and regrowth quickly and easily – with no mess – for perfect results in under a minute.

Color Wow Root Cover Up for platinum blonde hair not only camouflages dreaded grey roots but even covers dark regrowth instantly in lightened/highlighted hair. Never before has dark regrowth been “lightened” without peroxide! The line looks and feels like makeup for your hair, with bright-colored foams and on-the-go compacts. A root-concealing powder is brushed onto roots and only comes off with a shampoo (but stays intact for swimming). The formula has a glittering sheen that helps to blend with the hair color and mirror the way hair naturally catches in the light.

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