Innovative Blowdrying Lotion From Kerastase!


Kerastase L'Incroyable Blowdry lotion is a revolution in styling. Transform curly hair to smooth silky and straight or transform straight hair to bouncing curls. Style, reshape and style again without reapplying the lotion and without the worry of heat damage. The thermo heat protector shields hair up to 230 degrees while eliminating any stiffness and promoting long lasting hold, making L'Incroyable the most effective blowdry lotion yet!

Suitable For:

The lotion is best suited to thin/ normal hair.

How to Use:

1. Apply 1-2 pumps depending on length of hair, to damp towel dried hair.

2. Blowdry hair into desired style.

3. Reactive L'incroyable lotion with heat styling, curling or straightening.

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